Google Hire Fired
By Sarah Fister Gale

pplicant tracking systems providers breathed a small sigh of relief in September when Google announced it was officially shutting down Google Hire, the cloud-based applicant tracking system that the search-engine giant launched barely two years ago.

It’s a fitting end to a product that was never a good fit for Google’s portfolio of solutions, said Othamar Gama Filho, CEO of recruitment marketing automation platform Talentify. “I was more surprised when they launched it than when they ended it.”

Google Hire promised to simplify the hiring process for recruiters. By utilizing Google’s powerful search capabilities, open API environment and G Suite tools, including Gmail and Google Calendar, recruiters would be able to more easily find and communicate with candidates and schedule interviews. At least that was the pitch.

But in reality it didn’t offer a lot to make it stand out in an already crowded market. “The global ATS market is small compared to what Google is used to,” Gama Filho said. It’s projected to be a $2.34 billion by 2026, which may be exciting for a burgeoning tech startup, but is hardly worth the attention of a company that generates billions of dollars in revenues every year.

Google also never explained how the global platform would accommodate the unique data privacy regulations in every country where it was offered. Gama Filho noted that Google is already facing antitrust investigations in the European Commission for its Google for Jobs app, which could have chilled its interest in the recruiting space all together.

The real truth is Google Hire never found it customer base. “A lot of ATS platforms integrate with G Suite, so there was not a lot to differentiate the offering,” he said.