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Workforce Acquired

Australian tech entrepreneur buys Workforce magazine and Workforce.com.

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group led by Australian technology entrepreneur Tasmin Trezise acquired Chicago-based Human Capital Media, the parent company of business-to-business publications Workforce, Chief Learning Officer and Talent Economy.

Trezise, 26, is the co-owner of Brisbane, Australia-based Tanda, a 7-year-old technology firm that produces time and attendance software.

“I look forward to working with the team as we continue to uphold the dignity, research and empowerment of the working man and woman and promote the world standard in workforce management,” Trezise said.

The Human Capital Media entities will operate separately from Tanda with a shared ownership, said Trezise, who will be president of Workforce, a multimedia publication that covers the intersection of people management and business strategy. Kevin Simpson will remain president of all other Human Capital Media properties, Trezise said.

“[This acquisition] is more about me as a person than it is about Tanda,” Trezise said. “We got into this for the same reason we started Tanda — to help improve the lives of people at work.”

Trezise aims to shape Workforce into the clearinghouse for the most advanced thinking and solutions on the future of work; how to improve the happiness, welfare and efficiency of workers. He pointed to the long history of Workforce as inspiration for its planned future. The publication’s history dates back to 1922 with the founding principles laid out by James R. Angell, former president of Yale University, Carnegie Corp. and the National Research Council, to coordinate the efforts of over 250 scientific, engineering, labor, management and educational bodies.

“I want to bring my background and experience as a contributor to carry on the mission that was formulated in 1922,” he said. “The big problem is the complexity for people in this space who are bombarded by different technology. … It’s becoming harder and harder to connect with people who actually can help them and who want to deal with this change but are unsure of the right choices. My contribution here is to still that noise, which is a benefit to both the audience and advertisers.”

Founded in 1999, Human Capital Media is an integrated information services and market intelligence company whose brands include Human Capital Media Research and Advisory Services, and Chief Learning Officer and Workforce magazines. Terms of the private deal, which closed April 30, were not disclosed. The company will remain headquartered in Chicago.